Sales Pitch
Here you’ll see my sales pitch, that connects Bolias needs to Fritz Hansens solutions, and ending with a concrete next step.
Sales pitch 30 sec MAX:
The purpose of this sales pitch is to move the buyer one step forward by securing a short pilot meeting. In 30 seconds I show brand fit with Bolia, present a simple ready-to-install solution (Living Niche or Compact Dining), and frame it with FAB—feature, advantage, benefit—so the value is clear. I reduce risk by highlighting full service (delivery, assembly, maintenance, take-back). I end with one clear next step: send a one-page pilot and book a time to review it.
Introduction
“Hi, I’m Sofie from Fritz Hansen. Bolia already owns a modern Scandinavian look—my job is to make it work even harder on the shop floor.”
The Idea
“Here’s the idea: a ready-to-install Living Niche or Compact Dining scene.”
Feature (what it is)
“Feature: the iconic Egg™ or Series 7™ with matching table and light, pre-styled with a care kit.”
Advantage (why it’s better)
“Advantage: tiny footprint, quick refresh, and full service from us.”
Benefit (what they get)
“Benefit: stronger premium feel, more design-conscious traffic, higher basket size.”
Call to Action / Next step
“If that sounds right, I’ll send a one-page pilot—does Tuesday at 10 work?”